Honey That Protects the Forest

In Zambia today, charcoal sadly earns more money than honey.

This reality drives deforestation, poverty and loss of biodiversity.

Masasa Gold is helping to reverse that.

By paying beekeepers well above the normal Zambian price, we give them a viable alternative to charcoal production.

When beekeepers earn more from protecting the forests than from cutting them down, everyone benefits.

A Gift from the Forest

Masasa Gold is more than premium honey.

It is a story of community, conservation and craftmanship.

A story of a forest protected through partnership.

When you open a jar of Masasa Gold, you taste the flowers of North Swaka, the work of skilled beekeepers, and the living promise of a greener future.